Scholarshipowl: B2B Product Manager

Headquarters: Yerevan, ER, 0002 Armenia Job description About ScholarshipOwl ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them. Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation. We help students win more scholarships and help brands win the next generation of customers — all through a personalized, AI-powered platform that matches students to scholarships they can actually win. The Role We’re looking for a Senior Product Manager (B2B) to lead the evolution and growth of our early-stage brand platform, ScholarshipOwl for Business . This product helps brands engage Gen Z through performance-driven scholarship campaigns that generate permissioned leads, build brand trust, and deliver real business outcomes. This role is not just about building features — you’ll be directly responsible for product growth and shaping our go-to-market strategy . You’ll partner closely with sales to generate demand, qualify leads, and create a frictionless product experience that supports both top-line revenue and long-term adoption. This is a hands-on, cross-functional leadership role — ideal for someone who thrives in ambiguity, owns outcomes, and knows how to build and grow products in lean, early-stage environments. Your First 6–12 Months • Create and execute the B2B product and go-to-market strategy , working closely with the VP of Product and CEO • Define and drive the product’s role in customer acquisition, activation, and expansion • Partner with Sales to drive growth and define how product supports a hybrid sales + product-led GTM motion What You’ll Do • Own and drive growth: Translate broad business goals into strategies that generate qualified leads, accelerate pipeline, and increase B2B revenue • Drive product strategy, roadmap, and prioritization for B2B products • Lead cross-functional collaboration with sales, engineering, and design • Conduct continuous product discovery with both internal and external stakeholders • Identify AI-powered opportunities to enhance campaign creation, targeting, and analytics • Improve onboarding, targeting, segmentation, and campaign performance UX • Validate and deliver new campaign model Job requirements What You’ll Bring • 5+ years of product management experience, with a strong B2B background • Experience working in early-stage or ambiguous product environments • Track record of driving product-led growth or working closely with sales/marketing • Strong strategic thinking and roadmap ownership • Hands-on experience with continuous product discovery in B2B settings • Comfort using tools like Mixpanel, HubSpot, and Notion • Fluency with lean development , fast iteration, and cross-functional execution • Bonus: Background in marketing tech, adtech, or demand generation platforms How We Work We’re a remote-first, bootstrapped startup with a bias toward action. We value: • Business outcomes over outputs • Fast, scrappy iteration over perfection • Honest, clear communication over politics • User trust over short-term growth hacks • Autonomy with accountability — no micromanaging Why Join Us? You’ll shape the future of a category-defining B2B product that gives brands a new, high-ROI channel to reach Gen Z through education and purpose. You’ll also: • Own high-impact, 0→1 initiatives • Shape go-to-market strategy, not just execution • Work closely with the VP of Product, CEO, and Head of Sales • Operate in a fast, nimble team where your work matters deeply Ready to help brands win the next generation of customers — while helping students win their futures? Apply now and help us define the future of scholarship marketing. All done! Your application has been successfully submitted! Other jobs To apply: https://weworkremotely.com/remote-jobs/scholarshipowl-b2b-product-manager